How the Best Publication Houses in India are Adapting to the Digital Age
In an era defined by rapid digital transformation, the publishing industry in India has come a long way. While the best publication houses in India are keeping pace with this digital revolution, they have now found ways of striving to avail the best of new age information consumption. This change shifts them from old print media to new online media and thus opens up new grounds for growth and penetration, so they have to be innovative to maintain their core values.
One area where publication houses have transformed is embracing e-books and audiobooks. With smartphones and tablets becoming daily tools in the usage of information and mode of communication, the demand for digital reading is reaching new heights. Many Indian publishing houses, like; Anecdote Publishing House and few others have expanded their digital catalogs so as to make the material available to a reader anywhere and anytime.
The best publication houses in India are also looking at extending partnerships with online retailers and platforms like Amazon Kindle and Audible that makes it easier for newer authors to get published, as barriers to entry into the literary world are fewer.
Media is also one sector where there has been tremendous change. The arena of interactions from book-houses to that of the publishers with the readers through the channels of Instagram and YouTube has been very vibrant. Digital marketing and virtual book tours with interactive live sessions have become common acts to coax readers to come again.
Another interesting adaptation relates to increased focus on regional languages. Increasing digitalization of regional literature is an instance wherein India’s inclusive exercise on digitization even through online means is gaining momentum.